Facebook Instagram Business Marketing Manager, APAC in Singapore


Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


The Global Business Marketing team seeks an experienced individual to help manage the marketing of Instagram as an advertising platform in the Asia Pacific region. As Instagram is a highly visual platform, the marketing manager should have an understanding of design aesthetic and an interest in visual storytelling. This person should be passionate about developing insight-led marketing programs that may include digital campaigns, large-scale events, 2D/3D marketing collaterals, case studies and engaging video content.A successful candidate will have deep knowledge of marketing strategy across a variety of industries, the online advertising space as well as a track record of producing best-in-class campaigns. Excellent communication and project management skills are critical to success in this position. Ideally, the candidate’s experience should include working with sales leadership to understand market needs, and a demonstrated ability to work with cross-functional teams in different regions globally. This position is full-time, based in our Singapore office. Travel to key markets in region will be required.

Required Skills:

  1. Contribute to the development of the APAC Instagram marketing strategy

  2. Drive and own execution of priority projects and activations on ground in key APAC markets

  3. Produce innovative and creative content, marketing programs and events that build the Instagram for Business brand in the region

  4. Work as part of a small, focused Instagram team in region, who liaises with the global Instagram structure to highlight regional needs and continuously surface APAC initiatives and success stories

  5. Work with cross-functional counterparts, Facebook Global Business Marketing and Facebook sales organization to align strategy, programs, messaging and resources with Instagram’s advertising growth targets.

Minimum Qualifications:

  1. Bachelor’s degree

  2. 5+ years of experience in B2B marketing and/or relevant business experience. Understanding on digital advertising industry is a plus

  3. Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization.

Preferred Qualifications:

  1. Second language, relevant within the APAC region (esp. Japanese) is beneficial but not essential.

Industry: Internet