Facebook Creative Strategist - Connections in Singapore
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Creative Shop is a motley crew of adventurers, dreamers, idealists, entrepreneurs, misfits, designers, writers, inventors, data hackers and artists who are hungry for crafting new ideas. A crew whose mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business. We unreservedly believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps brands tell the stories of tomorrow to the right people at the right time.
You belong in our tribe:
If you think realistic is the most common path to mediocrity.
If you are hungry to run fast, learn more, never be complacent.
If the intersection of creativity and technology is what makes your blood run fast.
If you believe data, tech and product innovation is fundamental in the creative process.
If settling for good scares you and makes you itch.
If you aren't afraid to take what we have and make it 10x better.
If you love brilliant debates on how to build and craft better stories.
If constant change doesn't bother you but excites you.
If you aren't afraid to put your hand up for the seemingly impossible assignments.
If you want to work with a diverse bunch of creative misfits to tell stories that you weren't able to tell before.
If you love thinking and building prototypes and frameworks to lead the industry to better work for our platforms.
If you can use technology as an enabler to tell stories in different ways.
If you love brands and want to help them tell stories that speak their truth in the world.
If you want to be part of a team that is leading the way in telling stories for the future.
If you want to humbly lead the industry to create the best work of your (and their) life.
Partner Connections - Key point of contact with Media Partnerships to identify opportunities and priorities to build Anthology concepts with creators.
Sales Alignment - Partner with FB Marketing and Sales to understand their priorities/demand, to ensure we deliver the right Anthologies to the market, at the right time. Additionally, build bigger stories around tent pole opportunities (ie. incorporating FBIQ insights), and regularly communicate additional Anthologies to ensure we have a strong go-to-market strategy.
Campaign Management - Day-to-day lead for co-created & pop-up Anthologies, following through on creative ideas, FB/mobile executional components, and cross-functional communications.
Scaling, Tracking, and Reporting - Share and scale learnings learning both internally (in partnership with other Creative Shop teams) and with partners. Track the impact of all campaigns, and assist in forecasting future program impact/growth projections.
Tent Pole Events - Identify opportunities throughout the year to highlight and integrate the program into marketer opportunities and work with teams (marketing, events, partners) to execute them.
8+ years of experience working with branded content (publishers, creatives, clients)
Focused: You are a fast learner who hits the ground running, balancing multiple projects at once. You have a track record of delivering consistent performance and growth.
Initiative. You have a drive for continuous development and often jump-start projects without clear direction, as well as an ability to multi-task and move fast.
Partnership: You have experience working cross-functionally, managing and communicating across internal and external organizations to gain buy-in
Excellent communicator: You can distill complex information into a simple pitch, in a room, on a whiteboard, or in a document. Strong keynote skills are a plus.