Facebook Product Marketing Manager, IGTV & Media in San Francisco, California


Over a billion people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


Instagram is looking for a Product Marketing Manager to evolve our platform tools and monetization solutions for creators, influencers and publishers across the main Instagram app and IGTV. This person will be responsible for creating our business and product strategy, managing our go-to-market plans and coordinating a cross-functional team to bring great solutions to content creators and the community. The ideal candidate will have a multi-disciplinary background—including business strategy, product marketing and analytical skills — and be passionate about Instagram and content creators. This is a full-time position based in our San Francisco office.

Required Skills:

  1. Help establish and scale our end-to-end solutions for creators, influencers and publishers

  2. Partner with product management and engineering to define the strategy and product roadmap for our creator and media solutions

  3. Set our go-to-market strategy for media and creator products and collaborate with our partnerships, marketing, PR, measurement and sales teams to create product positioning and materials

  4. Be the trusted voice of creators, influencers and publishers by surfacing qualitative and quantitative insights to shape product direction, ensure product-market fit and scale adoption

  5. Assess and prioritize expansion and new monetization opportunities

  6. Catch unanticipated issues that arise along the way and see them through to resolution

Minimum Qualifications:

  1. 5+ years of business strategy, product marketing, marketing or media experience

  2. Experience working with content creators, influencers or publishers

  3. Experience creating frameworks to evaluate problems and present a recommendation for how to proceed

  4. Experience setting strategic direction and executing go-to-market plans

  5. Experience driving and executing global projects

  6. Experience in communication and influencing a cross-functional team

  7. BA/BS degree

Preferred Qualifications:

  1. MBA

  2. Experience working with or in support of diverse communities

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.