Facebook Regional Vertical Marketing Lead, Travel in São Paulo, Brazil


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


More than a billion people use Facebook every day to connect with people, causes and brands they care about. Facebook’s scale and targeting capabilities mean that we can help advertisers reach and engage people who matter to them. At Facebook you can play a key part leading this movement on our Global Business Marketing team. We are looking for an experienced professional to lead the Travel vertical within our Latam Marketing team. You will be responsible for developing and executing the vertical-specific marketing strategy and activation tools to support the global sales teams in Latam, resulting in significant business growth, as well as contributing to the overall success of the Global Business Marketing team. You will be the true partner to the Travel vertical sales team and collaboratively, with Facebook’s channel / country marketing teams, build out insights-based marketing strategy & programs that work to support Facebook’s leadership position amongst advertisers. As well as driving the marketing strategy, you will not be afraid of rolling up your sleeves to help the sales teams activate against the plan. You will possess the ability to drive focus within the marketing plan, identifying new ways to enable the sales team to drive incremental growth. This is a full-time position, and will require some travel. The role is based in Sao Paulo.

Required Skills:

  1. Build the marketing strategy and activation plan for the Travel vertical

  2. Identify near term priorities in conjunction with the broader Global Sales Org (GSO) / Global Business Marketing, & Product Solutions

  3. Develop messaging framework and Sales pitch narratives, building clear positioning for Brand building and complex DR solutions targeted at a savvy audience

  4. Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical

  5. Elaboration of newsletters, production of events, etc

  6. Leverage insights (ad effectiveness, market and consumer) to develop breakthrough opportunities for advertisers in the vertical

  7. Build strong and effective relationships across the Global Sales Organization, within Global Business Marketing as a whole, and across cross-functional teams

  8. Deliver concise and powerful analysis of marketing impact

  9. Effectively negotiate and manage the allocated marketing budget.

Minimum Qualifications:

  1. BA/BS degree preferred

  2. 7-10 years marketing experience required (Travel)

  3. Cross-category or cross-industry experience will be helpful

  4. Experience with digital marketing and e-commerce will be an advantage

  5. Advertising Industry experience and knowledge of media landscape

  6. Experience developing & managing marketing programs

  7. Experience developing content and creative

  8. Fluency in English. Spanish desirable.

Industry: Internet