Facebook Vertical Marketing Manager, Sports Partnerships in New York, New York

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The Partnerships Marketing team seeks an experienced marketing professional to develop and execute integrated marketing programs that empower Facebook's global sports partners to engage with their fans. This role requires creating and executing an integrated marketing plan to include: managing on and off platform marketing, event strategy and activations, and content to drive partner value, product adoption, and platform retention. The ideal candidate must have a proven track record of leading marketing campaigns, programs and content in a fast-paced media, sports or technology company.

Required Skills:

  1. Build and execute world-class partner integrated marketing programs, campaigns and communications for sports partners

  2. Shape global marketing strategies, develop and launch innovative programs, and help steer regional executions to drive partner value and support Facebook's sports narratives

  3. Author and produce best-in-class creative content, including email marketing, blogs/newsletters, short-form videos, digital campaigns, tutorials, product guides, event collateral, etc.

  4. Grow adoption and education of Facebook's suite of tools through developing and spearheading audience-led partner education programs, including overseeing drafting playbooks and producing instructional video series

  5. Establish a content measurement framework for tracking, analyzing and reporting content marketing growth and enabling ROI positive outcomes, and communicate success to the broader organization

  6. Be a cross-functional leader, collaborating closely with partnerships, product leadership, analysts, research, and more to drive high impact results

Minimum Qualifications:

  1. BA/BS degree or higher

  2. 7+ years work experience in Marketing, Partnerships or Product

  3. Experience defining, developing and leading audience-led marketing campaigns and activations to drive engagement, reach and growth with varying sports audiences

  4. Experience executing integrated marketing strategies through creative and analytical experience

  5. Experience in the social media landscape, Facebook’s media product, with a focus on creating marketing initiatives specifically geared towards sports partners

Preferred Qualifications:

  1. Marketing experience at a fast-paced media, technology or sports company with focus on integrated partner marketing

  2. Experience thriving in an unstructured environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.