Facebook Product Marketing Manager, Consumer Shopping in New York, New York
Over a billion people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
Instagram is looking for a Consumer Product Marketer to support people who use Instagram for shopping. This person will be responsible for driving consumer adoption for shopping, including growth campaign development, execution, and measurement. The ideal candidate will come from the Retail or e-Commerce industry and have a multi-disciplinary background—including business strategy, product marketing and analytical skills —and be passionate about Instagram.
This is a full-time position based in our New York City office.
Partner with product marketing, product management and engineering to define the growth strategy and product roadmap for shopping
Lead the consumer acquisition strategy and campaign execution for shopping
Work closely with product and marketing analytics to develop and measure consumer growth KPIs and campaign success
Work closely with brand and creative teams to execute targeted campaign deliverables
Define the user journey for shopping and develop go-to-market initiatives to activate the user experience
8+ years of business strategy, product marketing or product management experience in the Retail or e-Commerce industry
Experience creating consumer acquisition frameworks to evaluate problems and present a recommendation for how to proceed
Experience setting strategic direction and executing operational and go-to-market plans that require input and execution from multiple teams
Experience driving and executing global projects
Experience building marketing programs to target custom audiences
Communication experience and experience influencing a cross-functional team
Experience working in a consulting, product strategy or equivalent function for an online retail or technology company
Experience working with or in support of diverse communities
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.