Facebook Premium Video Marketing Lead in New York, New York
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook seeks an experienced marketing program and people manager who is passionate about marketing the value of Facebook’s video solution to publishers and advertisers through our internal partner channels. The vision for this role is to partner with internal teams and external publishers to bring video ad programming and packaging opportunities to market including Facebook Anthologies. Anthology is a Facebook program designed to re-invent the way brands connect with culture and communities. These are branded content campaigns and experiences, built with people's favorite storytellers (publishers, networks, studio, talent, leagues, and more), designed to maximize the use of Facebook's creative spaces in order to drive clients' brands and business.
The successful candidate must have experience building, managing and executing strategic marketing programs in a fast-paced environment. The candidate must be a self-starter with people management experience, the ability to align broad cross-functional teams and be comfortable developing and executing marketing programs with internal and external stakeholders. They must thrive in cross-functional teams and exhibit communication and prioritization skills. This is a full-time position located in New York.
Manage at least two regional go-to-market leads
Partner with product, Sales, and Creative Shop on the overall strategy and go-to-market for Anthologies
Oversee end-to-end operational execution against this go-to-market strategy
Gather and consolidate inputs (including sales priorities, partner priorities, and cultural moments that are critical to our clients)
Own the prioritization and translation of these priorities into an annual calendar of key moments we will be programming Anthologies for, along with associated go-to-market timing
Define and own go-to-market process for bringing Anthologies to internal stakeholders (including sales) and to clients
Oversee the creation of collateral and training materials
Partner with deal desk and our internal creative agency, Creative Shop, to ensure optimal pricing and deal structure
Define and own Key Performance Indicators (KPIs) for tracking and reporting of the effectiveness of the program
Optimize the program against these KPIs where possible
Work with our internal creative and insights team to package Anthologies as part of larger Facebook initiatives
Work with operations and sales to analyze and define inventory and pricing per program
15+ years of work experience
Experience shaping and bringing to market custom programs including sponsorships, branded content, and brand integration
Experience leading cross-functional teams, including stakeholder management on a global basis
Experience thinking both strategically and operationally
Experience with project management, presentation and communication with peers, management, and cross-functional teams
Experience working in a global remote team
Experience at a global media agency and/or publisher
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.