Facebook Mobile Growth Strategist, Global Business Marketing in New York, New York

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The consumer shift to mobile has fundamentally changed how people discover, shop and buy products. The Mobile Growth Strategist is responsible for helping our advertising clients transform their businesses and thrive in a mobile-first world. Through your past work at a consulting firm, digital agency or disruptive commerce business, you’ll bring a deep understanding of how mobile-focused businesses become standout performers in their industry. You’ll manage the development and execution of scaled consultative programs, marketing content creation, and third party partnerships that focus on accelerating our clients’ mobile business growth. You’ll lead cross-functional Facebook teams (Sales, Vertical Marketing, Product Marketing, Engineering, and Design) in executing both high-touch mobile growth workshops and scaled thought leadership marketing efforts (client events, campaigns, PR, blogs, sales content). The primary verticals of focus are eCommerce, retail and travel. This is a full-time position located in Menlo Park, CA or New York, NY.

Required Skills:

  1. Be a highly visible mobile thought leader that inspires, educates and guides both internal and external teams through mobile growth programs and initiatives.

  2. Advise executive leadership teams from some of Facebook’s largest clients on mobile growth strategies, customer experience transformation, and mobile marketing optimization through high-impact workshops, influential event keynote presentations and thought-provoking marketing efforts.

  3. Convert shopping data into actionable mobile insights and deliver high-impact recommendations that guide clients through their mobile transformation plans.

  4. Execute scaled marketing activities that strengthen Facebook’s position as a mobile thought leader, including multi-client education events, mobile transformation narrative development, and case study creation.

  5. Partner with leading consulting firms and digital agencies that offer compelling complementary insights and services to provide comprehensive mobile growth guidance to our clients.

  6. Deliver high-impact mobile thought leadership training and marketing materials to Facebook’s sales organization.

  7. Ability to travel about 25% of the time.

Minimum Qualifications:

  1. Bachelor's degree

  2. 8+ years of experience in a management consulting firm, digital agency, or commerce company

  3. Digital marketing experience in either eCommerce, retail or travel verticals

  4. Experience managing cross-functional teams

  5. Experience partnering with a sales organization

  6. Knowledge of the advertising industry and landscape, plus Facebook and Instagram's role in this ecosystem

Preferred Qualifications:

  1. MBA

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.