Facebook Measurement Partnership Lead, Brand Safety in New York, New York

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The Facebook platform offers advertisers unprecedented opportunities to reach and engage consumers across the globe. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct ad effectiveness and consumer research.

The Marketing Science Solutions & Partner Development team is responsible for understanding how to measure the value of marketers’ investments on Facebook. In service of this goal, the team conducts research on the Facebook advertising platform, designs methodologies and data systems to improve the ability to measure value on and off Facebook, and forms external partnerships with measurement companies, industry bodies, and other marketing platforms. We are looking for a Measurement Partnership Lead to direct these efforts and drive measurement strategy. This person will manage current partnerships and develop new partnerships when appropriate. He or she will work cross-functionally with other Facebook teams and the partner organizations to understand measurement needs, build new measurement products, and enhance current products. The Partnership Lead can expect to assess proposed capabilities, determine prioritization, draft legal agreements, test and validate the measurement products, and take the products to market. This person will work collaboratively with internal stakeholders such as Product, Product Marketing, Quantitative Research, Engineering, Marketing Sciences, Legal, and Business Development.

The ideal candidate will have a strong interest in and understanding of analytics, a deep understanding of brand safety and advertising agencies, and meaningful experience with partnerships or business development. This position is full-time and located in either Seattle, WA or New York, NY.

Required Skills:

  1. Understand measurement market dynamics, identify key partners, and build strategic products/partnerships that improve the measurement ecosystem

  2. Serve as the primary point of contact for measurement partners

  3. Develop a deep understanding of Facebook’s advertising measurement strategy

  4. Work collaboratively with internal Facebook teams on issues related to measurement partnerships

  5. Influence partners, industry bodies, and the ads/measurement ecosystem

Minimum Qualifications:

  1. 5+ years of working experience in advertising or media, including 2+ years of experience in partnership roles and 2+ years of agency/media planning or buying experience

  2. Knowledge in advertising measurement

  3. Knowledge in the ad tech ecosystem

  4. Experience thinking strategically, influence decision making, and bring ideas to market

  5. Experience summarizing issues

  6. A bachelor’s degree

Preferred Qualifications:

  1. 2+ years of experience in brand safety

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.