Facebook SMB Marketing Manager, North America Business Marketing in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


More than 6 million advertisers use Facebook every day to connect with their customers and communities. Facebook’s scale and targeting capabilities mean that we can help advertisers reach and engage people who matter to them. We succeed when we help our customers grow their business. At Facebook, you can play a key part leading this movement on our North America Business Marketing team. We are looking for an experienced marketing professional to lead the creation of marketing content at scale for our Small to Medium Business Audience. You will be responsible for developing and executing content strategy to craft innovative best practices and tactical content that helps grow SMB clients’ and media agencies’ business with Facebook. We create web experiences, print and video collateral, event branding and presentations. To be successful in this role, you should have significant experience in content creation, a strong appreciation of Facebook solutions and products and an understanding of how scaled marketing channels like emails and ads can be used to engage with advertisers. You also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of small-medium businesses and the small-medium economy in North America. This is a full-time position located in our Menlo Park office.

Required Skills:

  1. Lead and manage marketing content strategy and its execution in collaterals for SMB advertisers serviced through scaled marketing channels

  2. Partner with Sales, Marketing, Events, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

  3. Create and execute marketing collateral—including web page copy, FB ad campaigns content, email content and more

  4. Work hand-in-hand with design team to visually elevate the work

  5. Collaborate closely with SMB team on aligning content roadmaps to specific business goals

  6. Identify key messages and drive adoption of Facebook’s marketing solutions

  7. Identify right levers behind successful marketing content and iterate on those learnings

Minimum Qualifications:

  1. BA/BS degree

  2. 3+ years of experience within content/digital marketing, brand management, marketing communications, content strategy or a related field

  3. Knowledge of online advertising industry and/or small & medium businesses

Preferred Qualifications:

  1. Direct first-hand experience with managing Facebook campaigns or using other paid online media

  2. Obsessed with keeping things simple and to the point. Translating complex concepts into easy-to-understand materials is key

  3. Experience and willingness to develop technical product content by hand and program manage the creative process

  4. Ability to handle the pace and ambiguity that comes with working in a start-up environment

  5. Ability to collaborate in a cross-functional environment and prioritize work against deadlines

  6. Excellent cross-functional, project management and leadership skills

  7. Experience in a commercial or marketing role at an SMB media agency

  8. Open and smartly adapt to feedback

  9. Team player

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.