Facebook Product Monetization and Marketing Lead, Pages in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook seeks an experienced Product Monetization and Marketing Leader who is passionate about advertising, technology, and innovation to join the Monetization Product Marketing team, focused on Facebook’s Pages’ platform of products. Pages is the entity for every brand, business, nonprofit and media organization on Facebook. With over 70 Million active business Pages, the Page platform is one of the largest business platforms in the world and this leader will be responsible for helping to shape the way millions of people, businesses and causes around the world communicate. The successful candidate must have experience leading product management or product marketing and ideally will have developed and managed product management or marketing programs in an Internet company. He or she must have experience managing teams, a track record of strong cross-functional leadership and exhibit excellent analytical and communication skills. This is a full-time position based in our Menlo Park, CA office.
Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Assess market requirements including opportunity size, competitive analysis, target customers and product requirements
Represent voice of the market including qualitative and quantitative feedback on product from clients and partners
Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
Define and manage comprehensive go-to-market strategy and plan including positioning, launch strategy, PR, sales and partner materials
Manage the product launch process
Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders, channel marketing and sales support materials and packages are created) to deliver products to the market
Drive product adoption and usage by supporting market facing programs
Collaborate with recruiting to hire, manage and develop a team of product marketers
10+ years professional experience in software or internet technology
4+ years management experience in product management or product marketing
Product marketing experience in the internet sector and the ability to contribute at both strategic and operational levels
Manager that can work well in a cross-functional capacity within a dynamic, rapidly changing environment
Analytical, data driven decision-maker
Communicator with an ability to simplify complex concepts
Knowledge of digital advertising, messaging communications and/or online presence products and an understanding of advertiser marketing strategies and tactics (especially for SMBs)
Experience in analytic fields including consulting
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.