Facebook Product Marketing Manager, Video in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
We're looking for an experienced marketer who is passionate about bringing better video consumption experiences to people on Facebook. You will be responsible for marketing a wide variety of products that help bring people closer together through video, including our video app for connected TV platforms, our core video experience in News Feed, our Facebook Live products, and our growing suite of gaming video offerings. You will work on all aspects of the product lifecycle — informing product strategy, owning go-to-market planning and execution, and driving awareness and adoption of video consumption experiences on Facebook.
The right person has a wide range of product marketing experiences that include strong launch marketing chops and expertise in awareness/adoption campaigns for consumer-facing products and features at scale. This person can drive both strategy and execution, is analytical and creative, and cares deeply about making video on Facebook a first-class experience for everyone, everywhere, on every device. This person is self-starting, can work independently, brings innovation and audience insights to creative development, excels in project management, and can execute flawlessly and with a high quality bar. Most important, this person cares deeply about establishing Facebook as a top-of-mind place for consumers to experience video and keeps that at the forefront of marketing efforts.
Develop marketing strategies and plan to achieve consumer product goals.
Develop core product positioning and messaging for key video products and features, considering value proposition, target audience, competitive landscape, and other factors.
Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns.
Create go-to-market plans, leading and collaborating closely with cross-functional teams (including product, partnerships, PR, legal/policy, and others) to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption.
Plan and lead successful marketing campaigns across multiple channels to efficiently drive product awareness, adoption, engagement, and retention.
Lead and collaborate with internal and external creative teams to bring marketing campaigns, programs, and assets to life across channels.
Author and review public-facing communication, such as blog posts and collateral.
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning.
8+ years of experience in marketing products for internet/consumer tech companies
Consumer marketing experience
Communication experience across functions (e.g., creative teams, legal, policy, marketing, partnerships, ops)
Experience tackling problems with a strategic mindset and create recommendations and action plans for solving those problems
Experience gathering customer insights and translating them into marketing strategies and tactical execution
Demonstrated campaign experience across marketing channels, such as video, paid social, mobile, rich media, connected TV environments, and third-party partner channels
Experience in the consumer video landscape and drivers of consumer video consumption habits
Analytical and problem-solving experience
Experience managing agencies for daily workstreams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics, and media
Cross-functional leadership experience
Management consulting and/or startup experience
Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with the ability to adapt, spot issues early, and escalate
Balance of creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework
Passion for and understanding of mobile, web, and connected TV technologies, as well as the consumer video and gaming landscape both in the U.S. and internationally
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.