Facebook Product Marketing Manager, Third Party Ecosystem in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Facebook seeks an experienced advertising and Product Marketing professional, with a strong background in full funnel marketing and project management, to drive the adoption of our products across the third-party ecosystem (e.g., agencies, resellers, ad tech partners, etc.). A core element of the position will be to help build and roll out a new partner incentive program and identify new ways Facebook can partner with third parties to better serve our clients. The successful candidate must have experience working with product & sales channels to drive successful product growth in a fast-paced Internet or online marketing company. They must thrive with cross-functional teams and exhibit excellent critical thinking and digital marketing skills. They must also have experience influencing senior stakeholders in a highly matrixed organization. This role will be based in our Menlo Park or New York City office.

Required Skills:

  1. Partner with sales, product and partnerships to build global go-to-market strategies to drive scaled adoption of products by third parties such as agencies, resellers, or ad tech companies

  2. Identify growth opportunities through data-driven insights

  3. Distill and surface market feedback from third parties to product teams for new and existing products

  4. Develop and execute global go-to-market plan for roll out of new products and feature enhancements

  5. Collaborate with training resources to lead, design, and participate in training programs to further product knowledge within partnership field teams

  6. Work with Marketing to ensure product materials are customized for regional use and local marketing channels are effectively leveraged

  7. Work with PR to devise launch strategies for featured products

Minimum Qualifications:

  1. BA/BS degree

  2. 3+ years work experience in technology, advertising, measurement, or business/sales operations

  3. Management experience and experience persuading leadership, cross-functional teams, and people who aren’t reporting directly to you

  4. Analytical experience used to influence key stakeholders and drive resolution

  5. Customer service orientation and experience in a client-facing capacity

  6. Experience setting priorities, problem-solving, multi-tasking and working independently

  7. Experience communicating the benefits of multiple marketing strategies to business audiences

Preferred Qualifications:

  1. MBA

  2. Experience working at a media agency or ad tech company

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.