Facebook Product Marketing Manager, Delivery & Targeting in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook seeks a Product Marketing Manager who is knowledgeable and passionate about creating value for and building trust with both consumers and businesses through the ads we deliver. This person will be responsible for helping our product teams build our next generation of ads targeting and delivery products — with the goal of ensuring that every ad we show leads to a good experience for the person seeing it and the advertiser running it. She or he will conduct market-needs assessments and competitive research to influence product roadmaps, develop and execute global launch plans to bring ads targeting and delivery products to market, and support products already in-market. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a track record of shaping product strategy and growing product adoption, a strong understanding of the advertising market and digital advertising systems, and a vision for how we can better meet the needs of the customers we serve with our ads delivery, optimization and targeting platforms.

This is a full-time position based at Facebook headquarters in Menlo Park.

Required Skills:

  1. Analyze markets, products, and competition for the purpose of shaping ads product direction alongside product management, engineering and design teams

  2. Set strategies and frameworks with product management that lead the digital advertising industry in ways that only Facebook can

  3. Aggregate, distill and prioritize product feedback from multiple customer, sales and partnership channels, and surface advertiser needs and market requirements to product, engineering, and design teams for new and existing advertising products

  4. Lead cross-functional efforts to test alpha and beta products and identify critical customer needs that must be met for a launch-ready product

  5. Lead cross-functional efforts to position and launch ads delivery and targeting products to customers

  6. Ensure all product features and benefits are clearly articulated to customers and sales teams

  7. Guide cross-functional teams in developing internal/external communications, product documentation, and sales collateral

  8. Ensure the right level of alignment, consistency and flexibility in approach across regional teams in an effort to scale impact while meeting market-specific needs

  9. Support post-launch product adoption growth efforts

  10. Support communications, legal and policy teams on inquiries related to ads delivery and targeting products

Minimum Qualifications:

  1. 5+ years experience in digital technology, advertising, or advertising technology

  2. Experience in online advertising/digital media products

  3. Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

  4. Customer-service orientation and experience in a client-facing capacity

Preferred Qualifications:

  1. Communication skills that are effective with technical, business, and external stakeholders

  2. Track record of effectively collaborating with cross-functional teams to drive results

  3. Demonstrated ability to drive resolution in the context of competing perspectives

  4. Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.