Facebook North America SMB Marketing Lead in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
We are looking for a talented marketer to lead business marketing for our Small to Medium Business (SMB) Audience in North America. To be successful at Facebook you need to embrace the hacker ethos: an ability to move fast, iterate and always add value. They will be responsible for developing the marketing strategy and activating programs to grow our business across this diverse audience. The successful candidate will be a creative, analytical, adaptable, collaborative, and operationally-savvy marketer with a demonstrated ability to lead teams, grow people, and translate business objectives & customer insights into successful marketing strategies. They'll lead a team who will work closely with our SMB, Communications, Industry and Vertical Marketing, and internal creative teams to develop and execute on integrated marketing programs that inspire our SMB community, drive growth, and build our brand. The position is based in Menlo Park.
Build a long term marketing plan to grow the North America SMB business rooted in audience insights, industry trends, & business objectives
Lead broad-reaching, multi-channel brand campaigns which shift brand sentiment by telling Facebook's small business story
Build and activate sustainable marketing & sales enablement programs across multiple SMB segments and verticals
Become a marketing thought leader across all segments of the North American SMB business
Lead and develop a high performing marketing team
Deliver concise and powerful analysis of marketing impact
Manage the marketing budget
10+ years of integrated marketing experience
Knowledge of media landscape and mid-market advertiser audience
Experience building and growing high performing teams
Experience in creating and executing marketing strategies and programs
Demonstrated experience delivering results across marketing objectives
Agency management experience
Strong understanding of the SMB economy in NA
Self-starter and experience thriving in fast-paced cultures
Outstanding communication skills
Ability to distill complex data into digestible insights
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.