Facebook Media Strategist & Planner, North America in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Facebook is looking for an experienced integrated media strategist to join the media team on The Guild as part of the Global Business Marketing organization. This individual will be responsible for planning our largest, most impactful business campaigns. This individual will have deep experience with Facebook advertising and other paid, owned and earned channels to drive brand, product and growth objectives.

This individual will be responsible for media planning, channel strategy and execution of North American Marketing campaigns across – Facebook, Instagram, and others. The ideal candidate is a bold, multi-faceted and innovative media leader with a strong background in media strategy, channel operations, campaign execution, analytics and experience working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This person thinks strategically, analytically, and creatively, thrives in a fast-moving environment and has a passion for making the world more open and connected. This position will be based in Menlo Park, CA.

Required Skills:

  1. Plan and implement cross-channel (integrated) media strategies and tactics that achieve optimal business results in the US and Canada.

  2. Execute flawlessly: Draw upon strong project management skills to ensure flawless execution of campaigns, ensuring all plans hit milestones and achieve desired delivery, within budget.

  3. Define measurement plan: Align measurement approach with desired campaign objectives.

  4. Communicate campaign results: Demonstrate impact of each campaign to stakeholder through data and insights.

  5. Work with partners and agencies: Responsible for executing through internal and external resources.

  6. Collaborate with cross-functional teams to define business goals and KPIs for Facebook’s North America business marketing campaigns.

  7. Build strong relationships: Be the trusted partner to our marketing teams.

Minimum Qualifications:

  1. Bachelor degree

  2. 5+ years of experience in similar roles at media, marketing or advertising firms or agencies

  3. Knowledge of all aspects of online and offline media trends and practices

  4. Knowledge of digital marketing industry, agencies and channels

  5. Experience developing and managing channel strategy and budgets

  6. Experience collaborating and communicating with cross-functional partners

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.