Facebook Marketing Researcher, Building 8 in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

We're seeking a Marketing Researcher for Building 8, who will design, execute and deliver high-impact primary research, both quantitate and qualitative, to inform the development of product and marketing communications strategy. Partnering closely with a set of cross-functional teams, this role will also help develop the Building 8 brand and positioning, both within Facebook and as it is communicated out in the world. The ideal candidate will be a marketing research expert, with phenomenal analytical and communication skills. We are looking for someone who has a track record of working on ambitious projects in the consumer technology space and developing novel research that influences key decisions about product development and marketing.

This position is full-time and will be based in Menlo Park. Global travel will be required 25% of the time.

Required Skills:

  1. Inspire definition of innovative products through deep insights into consumers' desires, business and technology trends, and business strategy

  2. Design and execute innovative quantitative and qualitative research to support Building 8: core focus will be on marketing and communications strategy, at both a brand and product level, but will also include new product development and definition

  3. Translate research findings into actionable insights that will inform key decisions around Building 8's product portfolio and marketing communications strategy

  4. Leveraging research, you will establish product-market fit, shape positioning and messaging, provide insight for creative briefs and inform the development of product- and company-level narratives

  5. Think strategically about business problems, understanding new technologies and how people use them, and synthesizing large amounts of research into succinct and thoughtful business opportunities that are grounded in both solid market analysis and consumer research

Minimum Qualifications:

  1. 5+ years of qualitative and quantitative primary research experience on client or supplier side

  2. Experience working collaboratively and meeting demands of internal clients, across a variety of stakeholders

  3. Experience with new product development, marketing measurement, brand tracking, positioning, message development and optimization

  4. Proven track record of using primary and secondary research to influence executives and colleagues

  5. Experience directing agencies and vendors to deliver results

Preferred Qualifications:

  1. Outstanding problem solving and ability to quickly move from blank slate to a well-defined research problem matched with a suitable methodology

  2. Experience in consumer technology sector

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.