Facebook Marketing Research Manager, Building 8 in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Building 8 brings together world-class experts to develop and ship groundbreaking consumer products at the intersection of hardware, software and content that help advance Facebook's mission of bringing the world closer. It functions as a start-up environment, focused on innovation and breakthrough technology with aggressive and ambitious timelines.

Building 8 is seeking a Marketing Research Manager who will harness and translate insights into strategic marketing plans and communications and create strong cross-functional partnerships with the Building 8 marketing and products teams. This role will also help develop new hardware brands, improve product market fit, execute go-to-market plans, support creative development, optimize marketing to drive conversion of product funnel and ultimately create more value for consumers.

The ideal candidate will have exceptional research skills across both qualitative and quantitate methodologies, proven hands-on experience as practitioner and manager, a hunger to drive significant business impact/outcomes, and an interest to remain deeply engaged in the execution of work. Strong time management and communication skills are critical, and experience with technology is a must.

This role is based in Menlo Park, but travel may be required up to 20% of the time.

Required Skills:

  1. Partner with marketing, research/UX and product organizations to understand consumer needs and product use cases, define brand positioning, develop audiences, improve product market fit, execute go-to-market plans, and optimize/improve marketing communications to achieve business objectives

  2. Design and execute comprehensive, best-in-class quantitative and qualitative research solutions, at both the product and brand level. Leadership in technique and methodology is essential

  3. Define people problems to influence executional strategy, goals and metrics to ensure line-of-sight to success

  4. Translate data insights into actions and recommendations. Core focus will be on marketing and communications strategy and plans, at both a brand and product level, but will also include new product development and definition

  5. Partner with Decision Science to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness

  6. Produce highly effective communication and provocation to influence decision-making and product planning

  7. Ability to interface directly with leadership

Minimum Qualifications:

  1. 8+ years of experience in marketing research or product research teams

  2. Knowledge of qualitative and quantitative methods

  3. Proven experience in leading insights-driven campaigns/product launches from definition to execution, driving and influencing product and marketing decision-making

  4. Experience engaging both at the technical/product level as well as on brand marketing/communications

  5. Experience engaging in research work at a tactical/executional level as well as managing the growth and development of a team

  6. Problem-solving and experience moving from blank state to well-defined problem with a methodology

  7. Experience scaling and prioritizing activities

  8. Communication and presentation experience with proven track record of using insights to influence executives and colleagues

  9. Proven track record as a team manager, mentor, and/or building out a team of researchers

Preferred Qualifications:

  1. Ability to thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.