Facebook Marketing Manager, SMB Channel Marketing, Outsourced and Unmanaged in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is seeking a Marketing Manager for its Small & Medium Business Channel Marketing team who is passionate about social media, online advertising, analytics, and driving measurable results. You will drive SMB marketing strategy, launching, optimizing, and scaling global marketing campaigns by utilizing online channels such as Email, Ads, and Onsite upsell to reach small to medium sized business. You will leverage these skills to grow unmanaged clients through demand generation for Outsourced Sales programs and direct digital marketing.
Being very comfortable with data and technology, you will drive the analytical insight necessary to achieve maximum impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented and can rapidly earn trust and credibility with stakeholders. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence. This position will be based in Menlo Park, CA.
Build go-to-market plans by planning, executing and scaling digital marketing campaigns for demand generation and direct marketing programs
Manage and optimize multiple online channels (email, Facebook ads, onsite placements, SEM, etc.) to drive day-to-day and long-term performance
Partner effectively with cross-functional program management, sales, product, marketing and analytics teams, as necessary, to define strategy and execute marketing plans
Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Analyze and communicate results in order to rapidly scale successful programs
Drive team reporting and performance assessment and communicate results to key stakeholders
BA/BS degree in economics, marketing, engineering, or quantitative field
8+ years marketing experience with track record of increasing responsibility
Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
Experience using digital marketing to drive leads to sales programs
Quantitative analytical experience, including experience with Excel and SQL and a knowledge in performance-driven marketing
Experience leading, influencing, and providing direction to cross-functional teams, including analytics and content teams
Experience in CSS and HTML
Avid Facebook user
Passionate about SMBs
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1 650-308-7837.