Facebook Instructional Designer in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is looking for an experienced Instructional Designer to join the Facebook Blueprint team. Blueprint is a global training program designed to educate advertisers, agencies, marketing partners, and small businesses on how to meet their business goals using the Facebook family of apps and services. The Blueprint team is entrepreneurial-minded and dedicated to delivering the ultimate learning experiences for partners across multiple channels. Our mission is to democratize scaled education for businesses big and small.

Blueprint has three pillars: Online (eLearning: online courses), In-Person (Live and Spotlight: interactive in-person workshops), and Certification (proctored exams that test advanced-level competency in Facebook advertising).

The Instructional Designer will be a vital part of creating content for our new training program. The individual will work internally with teams across the Facebook organization to curate training content, explore Virtual Instructor Led Training (VILT) method, and build a blended education solutions to serve advertisers, agencies, and marketing partners.

If you have a passion for education and the development of training programs, enjoy leading next generation innovative online learning deliveries and want to join a fast-growing team as we embark on this journey, then this might be the team for you.

Required Skills:

  1. Work directly with partners and internal stakeholders to understand and characterize learning needs

  2. Become the expert for a range Facebook products and translate technical content into layman's terms

  3. Curate wide range of existing training content to build meaningful learning paths

  4. Design, develop, and deliver engaging, informative, and visually compelling VILT workshops

  5. Training facilitators how to deliver VILT sessions that promote engagement and collaboration

  6. VILT consulting on technology, platform, format, and content adaptation

  7. Develop high-quality impactful learning interventions and experiences in both web-based and instructor-led environments

  8. Continually work to ensure all training materials are consistent and up-to-date and in line with products and larger training goals and initiatives

  9. Build relationships with key cross-functional partners to understand how your content is being received and engaged with in market, and take action based on feedback

  10. Stay up to date with training and education trends — always look for new ways to us to remain innovative and effective in democratizing education

Minimum Qualifications:

  1. Bachelor’s degree in Instructional Design, Education, Journalism, or related field

  2. 5+ years of experience in curriculum design or educational content development for VILT

  3. Experience in content curation

  4. Experience in moving training from traditional face to face classroom into both digital and virtual forms

  5. Experience in leveraging VILT technologies to design, facilitate, and train virtually

  6. Experience in managing and delivering multiple projects at one time

  7. Consulting, relationship-management, and advocacy experience

  8. Interpersonal communication and problem-solving experience

  9. Experience with visual design (primarily in PowerPoint and InDesign)

Preferred Qualifications:

  1. Experience with certifications programs and creating exam questions

  2. Experience with digital marketing and advertising teams and agencies

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.