Facebook Growth Marketing Analyst in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Growth Marketing team leads growth and engagement initiatives for Facebook's most important products, including Facebook, Instagram, WhatsApp, Oculus, and Messenger. The team is data-driven and results focused. We are seeking a talented professional who thrives at the intersection of data, product, engineering, and marketing. The ideal candidate will have a strong technical, analytical, and product background – with a hunger to make products grow. This position is full-time, part of the Growth & Analytics team, and is located in our Menlo Park office.

Required Skills:

  1. Product Leadership Responsibilities:

  2. Lead the ideation and execution of product changes that drive growth, partnering with Product Management, Engineering, Design, Content Strategy and Data Science

  3. Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements

  4. Define and analyze metrics that inform the success of products

  5. Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail

  6. Communicates and simplifies concepts to the audience's needs

  7. Analytical Responsibilities:

  8. Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement

  9. Product Growth Analysis:

  10. Understanding ecosystems, user behaviors, and long-term trends

  11. Identifying new levers to help move key metrics

  12. Proposing what to build in the product roadmap

  13. Data Driven Leadership:

  14. Influencing product teams through presentation of data-based recommendations

  15. Communicating state of business, experiment results, etc. to product teams

  16. Spreading best practices for growth with product teams to drive impact

  17. Product Marketing Responsibilities:

  18. Understand the competitive landscape of products and Facebook’s relative position to inform the product growth strategy and design

  19. Plan and lead cross-functional efforts to take known product optimizations and implement them in other places

  20. Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally

  21. Drive multiple projects from strategy to execution in a fast-paced environment in an organized way

  22. Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention by reaching people when they do not yet have an account, or to bring people back

Minimum Qualifications:

  1. 5+ years of experience doing quantitative analysis

  2. 5+ years of experience working collaboratively with product team members such as: product management, engineering, design, data science etc.

  3. 3+ years of experience manipulating data sets through statistical software (ex. R, SAS, Pivot Tables) or other methods

  4. 3+ years experience with digital marketing optimization or product optimization work i.e. funnel/website optimization and/or outbound channels like SEO, SEM, and email

  5. 2+ years of experience in SQL and/or other programming language

  6. BA/BS in Computer Science, Math, Physics, Engineering, Statistics or other technical field or 3+ years of equivalent technical work experience

  7. Experience in making analytical, data-driven decisions and communicating the results of analyses

  8. Knowledge of statistics (e.g., hypothesis testing, product experimentation, regressions)

  9. Experience with prioritizing, communicating and influencing teams

  10. Experience thinking strategically, structurally solving product problems, and driving execution

  11. Experience delivering growth on KPI's for technology products

  12. Experience developing products, technologies and platforms with user traction

Preferred Qualifications:

  1. Software development experience

  2. Experience with distributed computing (Hive/Hadoop)

  3. Experience with mobile advertising and ad technology

  4. Experience with other programming languages for example: R, Python, SAS, C++, C#, Objective-C, Perl, etc.

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.