Facebook Go-To-Market Manager, Social VR in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Go-To-Market Manager for Social VR will be responsible for supporting feature and new product launches from the Social VR team, within the Facebook AR/VR group through coordinating and project managing frequent launch and announcement activities.
The Social VR team broadly has 2-4 feature or product announcements per month which range in scale from new features in Spaces (i.e. playing cards added to Spaces) to new News Feed media formats that impact all of Facebook (i.e. Facebook now supports 3D posts), and numerous products & features in between (i.e. new avatars).
Execute a go-to-market process, working as the project manager and coordinator between multiple stakeholders and groups, with an eye towards product audience and positioning
Executing and optimizing repeatable processes, as product features launch
Coordinating internal communication about product releases
Analyzing marketing insights and reporting on the launch results
Making suggestions for better audience segmentation targeting, channel marketing, messaging, investment, or product features and use cases
Project management experience
Experience working in and communicating across a cross-functional team
Experience launching multiple products or features within a product
2+ years experience in a marketing-related role
Experience in VR
Experience dealing with data/comfort with marketing analytics
Experience and comfort working in a fast-paced environment
Experience with customer-driven development processes (i.e. the IDEO/lean startup method)
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