Facebook Global Activation Manager - L&D in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Come be part of the creative team at Facebook that is leading the industry in new ways to build advertising ideas in the rapidly changing media, mobile and marketing world, Facebook Creative Shop. Creative Shop's mission is to serve, inspire and provoke our partners to create ideas that build meaningful connections between people and businesses. We are a team focused on understanding how creativity is evolving. We learn by building ideas with our clients and partner agencies. And we use our learnings to influence millions of businesses building ads on our platforms everyday.
As a Global Activation Manager, you will lead, develop, and manage initiatives that scale our most important creative learnings to internal audiences. You will identify opportunities where our internal partners need creative education and tools and build solutions to address them. With a focus on empowering our internal teams to have effective creative conversations, you will own our internal sales trainings, working with Creative Shop and other cross-functional partners to build out the curriculum, and our design team to get adoption for training through marketing. You will maintain our always-on education track, while creating tentpole activations around education. You will set the stage for the most effective delivery of our in-person trainings, and set-up a system to train experts to present our curriculum globally.
You will build and manage our global Creative Ambassador program for your regional counterparts to adopt and activate in their regions. You will own and manage Pop-up Creative Shop, which is an on-going series of light-touch internal creative consultations, and provide turn-key tools that Creative Shop can share with sales. You will be the voice of Creative Shop's latest tools and resources, distributing them through various channels to the greater Global Marketing Sales org.
As a marketing expert, you'll apply your own creativity to build awareness and participation of our programs, working with our design team to insure our initiatives are dynamic in presentation, following Creative Shop guidelines. You will work with Sales support teams to provide them with our creative POV for all of their initiatives including internal meetings, newsletters and learning journeys.
You are a concise and dynamic communicator, on-line and in-person. You are able to capture a room, setting yourself apart from other presenters. You are able to distill large concepts down into talking points and materials to scale broadly. You are an incredible problem-solver. You are one of those unique and hard-to-find individuals who thinks creatively about everything, but who can manage the tar out of a program or project because of your exceptional executional skills. You'll thrive in an entrepreneurial and evolving environment, where constant reinvention is one of the main consistencies.
Create and manage an Activation Plan for our scaled internal initiatives including opportunities, solutions, KPIs and tactics
Build an effective Training Strategy including topics, curriculum development, delivery, distribution, marketing and establishing/tracking KPIs
Work with our internal team to adapt on-going training content for in-person and e-module delivery
Responsible for on-going editing, sourcing examples, gathering licenses
Provide creative direction to our design team to design dynamic and effective materials
Act as main POC across the Global Marketing Sales org, providing them content, soliciting feedback and translating feedback into actionable steps to improve content
Deliver in-person presentations and train other experts to deliver materials
Own our Creative Ambassador program, building out the strategy, KPIs, marketing, communications, and materials for successful in-region activation
Support our global programs like Pop-up Creative Shop through global management, reporting, tools, materials and systems
Build, manage, and distribute tools to regional counterparts to leverage in their regions
Build out new programs and initiatives that scale our learnings to our sales partners
Actively manage several projects and programs, establishing project plans, deliverables, timelines and tracking
Track, analyze, and report the success of programs
Build alignment among key project stakeholders and escalate key decisions as required
Open to domestic and international travel
8+ years experience
Experience in marketing, advertising, content/creative development
Experience in the advertising/creative industry
Organizational and project management experience
Experience working in and influencing cross-functional teams
Experience with Keynote/PowerPoint
Experience in building narratives/pitches/marketing plans, etc. in Keynote/PowerPoint
Confident in front of large audiences
Experience wearing multiple hats, able to deliver high-quality results in an ambiguous and rapidly changing business environment
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.