Facebook Director of Product Marketing in Menlo Park, California


Oculus is seeking a Product Marketing Director who is passionate about building virtual reality products and experiences for the next generation of interactive, socially connected consumers. The Product Marketing Director will lead and inspire the team responsible for development and definition of our global product marketing strategy for each complete product lifecycle. This requires working collaboratively with our hardware, software, content, and industrial design teams to shape product conception, product definition and roadmap, and experiential requirements, to bring to market innovative VR products and experiences that will deliver meaningful interactions for clearly defined and receptive audiences.

This role will initiate and lead activities involved in identifying industry, market and consumer needs and opportunities, ensuring clear and differentiated positions for all Oculus products, compelling go-to-market strategies, and effective acquisition and engagement efforts aimed at driving successful adoption, user satisfaction and growth objectives.

To be successful, the candidate will bring a combination of strategic vision, collaborative leadership skills and solid executional experience, having worked in highly functioning, cross-functional environments built to move fast, ruthlessly prioritize, and scale products for mass markets. This role is based in Menlo Park, CA, and reports into the Global Marketing Director.

Required Skills:

  1. Define the strategy, roadmap and success metrics for all Oculus products and experiences, ensuring product market fit and long-term lifecycle management

  2. Manage and build an integrated and knowledgeable product marketing organization integral to the success of the company’s hardware, software and content experiences

  3. Inform and guide strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management

  4. Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the voice of the consumer internally with Product Management and Content teams in the prioritization, design and development of products and experiences

  5. Identify long-term opportunities and strategic views of product(s) direction based on market assessment, qualitative research and quantitative analysis

  6. Demonstrate and illustrate an understanding of the broader VR ecosystem and competitive landscape to identify product market fit of our products and experiences

  7. Develop product positioning, naming and go-to-market strategy over a portfolio of products for mass and vertical audiences in the gaming and productivity spaces, leveraging the use of online platforms to help inform inbound product marketing decisions

  8. Meet product adoption and engagement goals by identifying and informing barriers and opportunities for success, and by partnering with Marketing Communications and PR teams to initiative and inform effective and efficient marketing materials and campaigns

  9. Fiscal accountability and management of overall product marketing budget

  10. Ability to travel up to 25%

Minimum Qualifications:

  1. 10+ years of product marketing experience in consumer technology, hardware or software technology companies

  2. 3+ years in leadership role in building teams and cross-functional relationships

  3. Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution

  4. Experience in using data and insights to inform corporate and product strategy

  5. BA/BS degree in business, accounting, engineering, finance, marketing, or related field

Preferred Qualifications:

  1. Global experience

  2. Experience as a strategic and advisor to senior executives

  3. Experience working in a cross-functional capacity within a fast-paced, changing environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.