Facebook Digital Marketing Manager, Partnerships Marketing in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
We’re looking for an experienced digital marketer for the Partnerships Marketing team to help drive awareness, product adoption and retention of Facebook for Creators solutions which help video creators create, build, and grow their communities on Facebook. This role will lead the end-to-end strategy and execution of all digital media campaigns focused on video creators. In addition, this role will manage all Facebook for Creators social channels as well as all email and newsletter initiatives.
The ideal candidate will have experience in digital advertising, analytics, and driving measurable results at a large scale. Additionally, they'll have experience driving large cross-channel digital campaigns combining earned, owned, and paid media to drive results. This will include managing media campaigns across a wide range of both organic and paid digital channels including Facebook, Instagram, Email, Display, and SEM.
The role will require someone with strong communication skills as well as technical and analytical skills. This person will partner regularly with external and internal global cross-functional teams. This position is full-time and will be based out of Seattle, WA, or Menlo Park, CA.
Lead media campaign strategy end-to-end from planning, execution, testing, optimizing, and reporting
Develop, execute and optimize campaigns across multiple online channels (Email, Facebook Ads, Display, SEM) to drive short-term and long-term results
Manage all Facebook for Creators social channels including Facebook and Instagram including overseeing moderation
Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns and build world-class marketing infrastructure
5+ years of digital marketing experience with a track record of increased responsibility
BA/BS in business, marketing, economics, statistics, or computer science
Experience in multiple digital marketing channels, including Facebook Ads, Display, Email
Experience with various Facebook interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
Business acumen and quantitative analytical experience
Experience with Marketo or similar email marketing automation platform
SQL or similar data experience
B2C marketing experience
Advanced degree in related field
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.