Facebook Brand Manager, Social VR Marketing in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The Brand Manager will be responsible for ensuring a consistent visual and text tone and voice in all places where Social VR products are externally represented, and building an understanding of how different messages and visual resonate with different audiences.

This role will likely be asset creation & management, such as working with creative agencies; managing and creating resources for internal teams and possibly external partners who want to use Social VR products like Spaces at their events; and marketing research (most likely through an external agency, but also partnering with our product and user research cross-collaboration teams).

Their main cross-collaboration partners will be Content Strategy, PR and User Research.

Required Skills:

  1. Responsible for ensuring a consistent brand voice and visual identity across all social VR products' marketing assets

  2. Responsible for managing, or providing a consumer voice perspective, on the asset creation process, alongside relevant PMMs and PMs, with internal artists or external agencies, such as trailers for events like F8, assets for press releases, or images for blog posts

  3. Point of contact for teams across Facebook who want to incorporate SVR assets and products into their work, events or partnerships

  4. Responsible for delivering research from surveys, focus groups and user tests that drives marketing messages and brand insights across all social VR products

  5. Responsible for audience definition and segmentation, and supporting the broader cross-functional team in identifying key messages for those audiences based on research insights

Minimum Qualifications:

  1. Project management experience

  2. Experience with brand management/creative direction

  3. Experience working in, and communicating across, a cross-functional team

  4. 2+ years experience in a marketing role

Preferred Qualifications:

  1. Marketing research experience, either direct or through an agency

  2. Agency or agency management skills

  3. Interest in VR

  4. Experience and comfort working in a fast-paced environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.