Facebook Vertical Marketing Lead, Entertainment in Los Angeles, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

Facebook seeks an experienced Marketing Manager who is passionate about marketing the value of Facebook’s family of apps and services to Media Partners (publishers and public figures) in the Entertainment space. The vision for this role is to inspire executives and influencers at top-tier Entertainment companies to see Facebook as a trusted partner and indispensable platform for achieving their most important business outcomes. The successful candidate must have experience building, managing and executing strategic marketing plans in a fast-paced environment. The candidate must be a self-starter and be comfortable developing and executing marketing programs with internal and external stakeholders. He or she must thrive in cross-functional teams and exhibit excellent communication and prioritization skills. This is a full-time position located in Los Angeles.

Required Skills:

  1. Lead Vertical Marketing for Facebook Inc. to Entertainment clients across key sub verticals

  2. Develop strategic positioning and content for the Entertainment vertical based on market assessment, analysis, and understanding of partner and company priorities

  3. Develop vertical marketing plans that drive key relationships, solution adoption, scale, and content production for the Entertainment vertical

  4. Own and lead the execution of multi-channel campaigns coordinating with cross-functional partners including Strategic Partner Managers, Product Marketing, Sales, Events, PR, and Measurement

  5. Help us redefine best practices for Content Marketing

  6. Contribute to and help build the culture of Global Business Marketing at Facebook

Minimum Qualifications:

  1. BA/BS degree

  2. 10+ years experience in Entertainment marketing, or working for a media or creative agency in Media or Account service

  3. Experience in business/enterprise marketing throughout the paid and owned media ecosystem

  4. Experience in translating business objectives to marketing strategies, storytelling and project management

  5. Experience communicating product information into language built for messaging channels

Preferred Qualifications:

  1. Experience working with scaled marketing solutions that drive business impact

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.