Facebook Partner Marketing Manager, Video Creators in Los Angeles, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The Global Partner Marketing team seeks an experienced marketing professional to develop and deliver content, messaging, and marketing activations that empower Facebook's global creator community and high-touch partners. The position requires creating compelling video and written content to develop a stronger relationship with our partners and drive adoption of our suite of products. The ideal candidate must have a proven track record of developing and executing global marketing campaigns and content in a fast-paced media, entertainment or technology company.

Required Skills:

  1. Build and execute world-class partner marketing campaigns and communications for video creator partners on and off platform.

  2. Shape global marketing strategies, develop and launch innovative programs, and help steer regional executions to drive partner value and support Facebook's creator narrative.

  3. Lead innovative ways to educate partners about FB's suite of products and features.

  4. Own the content marketing strategy and empower Facebook's creator community through exceptional drafting, video production, and community building initiatives.

  5. Author and produce best-in-class creative content, including product playbooks, email marketing, blogs/newsletters, short-form videos, digital campaigns, tutorials, product guides, event collateral, etc.

  6. Grow adoption and education of Facebook's suite of tools through developing and spearheading partner education programs, including drafting playbooks and producing instructional video series.

  7. Establish a content measurement framework for tracking, analyzing and reporting content marketing growth and enabling ROI positive outcomes, and communicate success to the broader organization.

  8. Be a cross-functional leader, collaborating closely with partnerships, product leadership, analysts, research, and more to drive high impact results.

Minimum Qualifications:

  1. BA/BS degree or higher

  2. 7+ years work experience in Marketing, Partnerships or Product

  3. Experience defining, developing and leading marketing campaigns and activations to drive engagement, reach and retention with audiences

  4. Drafting, video production, and social media and/or community building experience

  5. Both a creative and analytical experience

  6. Experience setting priorities, problem solving, multi-tasking, and working independently

  7. Knowledge of Facebook’s media products, a focus on marketing services specifically geared towards creators, and experience working with cross-functional teams in a matrixed organization

Preferred Qualifications:

  1. Marketing experience with the video creator community, plus a passion for making independent creators successful on Facebook

  2. Open and direct communication and collaboration to drive results

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.