Facebook Product Marketing Lead, International Markets in London, United Kingdom
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook seek a Senior Product Marketing Leader who is passionate about mobile advertising, technology, and innovation to join our Business Product Marketing team, focused on Facebook’s products for emerging markets and cross-border solutions. In this role, you will identify key market requirements/opportunities and establish world-class go-to-market strategies that unlock those opportunities.
The successful candidate must have experience leading product management or product marketing and ideally will have developed and managed product management or marketing programs in tech. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can better meet the needs of our customers with our emerging markets and cross-border business solutions. He or she must have experience managing teams, a track record of strong cross-functional leadership and exhibit analytical and communication skills.
This is an end-to-end product marketing role including but not limited to; leading a team that will initiate the development of new products, defining market requirements, providing analytic proofs for product strategy internally, running product alpha and beta tests, and developing/executing go-to-market strategies and collateral for new advertising products in emerging markets. This person will be responsible for leading a team that will build innovative products.
Manage, develop and grow a team of product marketers working across a portfolio of advertising products
Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Manage / guide a team that work with clients, partners, product and sales teams to understand business needs and outline the requirements of the market to inform the product roadmap
Aggregate, distill and prioritize product feedback from multiple sales and partnership channels
Lead market assessment to identify new product opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Test and launch new products in market and lead comprehensive, cross-functional activities including betas, positioning, policy, product documentation, and sales collateral
Drive comprehensive go-to-market strategy and plan to support product launches and scaled adoption
Lead cross-functional teams (e.g., PR, product and engineering stakeholders, channel marketing) to deliver products to the market
10+ years experience in software or internet technology, including experience with digital advertising platforms
4+ years management experience in product management, product marketing or online advertising
Solid team leadership experience
Experience working in a cross-functional capacity
Analytical, data-driven, decision-maker
Knowledge and experience with data-driven ads products
Experience in analytic fields such as strategy consulting, brand management, investment banking/venture capital
Product marketing experience in the internet sector or B2B tech and the ability to contribute at both strategic and operational levels
Experience launching or scaling business requirements with international teams/agencies or launching products in emerging markets
Competitive Salary including the following benefits apply:
Other Benefits Gym Pruhealth Partner Gyms
UK Holiday Calendar Paid Time Off (PTO): 25 Paid vacation days per year
Posted: 10th August 2018
Closing date: 7th September 2018