Sr. Brand Manager, Product

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Description

One of our key principles is that ‘theconsumer is the boss’. To unlock exponential growth from our portfolio, we mustbe consumer-centric by staying discipline in our segmentation model. MichelobULTRA is the fastest growing beer brand in America because it is aligned to anunstoppable trend – Health and Wellness.

The Sr. Brand Manager, role within the MichelobULTRA brand team will ensure that the consumer stands in the center of all ourmarketing and Innovation initiatives—and continuing our disruption of the beermarket. .

You will develop and leadour 3 year/1year planning cycle for Innovation, development of our evolved brandarchitecture, and help build the strength of our existing ULTRA portfolio ofproducts . You will be responsible for driving the learning agenda, overall marketanalysis, route to market opportunities, consumer segmentation, andinterpretation of results to deliver fact-informed recommendations to ourpartners in the field. Your ability to synthesis & story tell effectively andinfluence senior leadershop’s decision-making to drive significant change within the marketing& sales teams.

Key responsibilities & activities

  • Develop 3YP/1YP recommendations for the brand including pipeline development, SKU optimization, pricing strategy, and route to market
  • Lead capability development and training to empower our cross-functional partners with aconsumer-first mindset
  • Integrate consumer insights within our annual plans and performance reviews to help uncover of business gaps and opportunities
  • Support the sharing of national consumer learning and marketing plans to the cross functional partners in order to optimize execution
  • Identify locally relevant trends and insights across competitors, beer category and beyond
  • Build a system or communication shareout for regular communication and collaboration across stakeholders from field and national teams
  • Delivering the right data with a clear story, to support business decisions
  • Day to day management of external research agencies from briefing to result delivery
  • Job Qualifications

  • Strategy, Insights, Marketing and/or Sales experience – 4-7 years (at a mid to large CPG or consumer research/strategy agency desired) and/or advanced degree in a relevant concentration area (marketing, business, consumer).
  • Curious, Analytical, Creative, Strategic - able to translate consumer behavior and attitudes into impactful, actionable insights to elevate and strengthen strategy & planning
  • Agile and Fast Learner - able to synthesize data across different qual & quant sources (syndicated, panel, primary, etc.) into easily digestible influential takeaways to tell a story & inform and guide strategy
  • Team Player in a dynamic and fast moving environment - able to drive impact and influence across key stakeholder groups (Regional Leadership, Brand, Innovation, Sales, Finance, Wholesalers, Retailers, etc.)
  • Owner Mentality - able to drive consumer agenda and execute at a high capacity in a highly dynamic function, no task is too little or too big
  • Local business understanding – experience working within a regional or field office for a national CPG preferred
  • For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

    From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

    We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

    As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

    For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.


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