Facebook North America SMB Marketing Manager, Managed Clients in Austin, Texas

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

We are looking for a talented marketer to activate our marketing for small and medium-sized businesses in North America. This person in this role will be responsible for developing a holistic marketing strategy for the broad and diverse SMB managed client segment, including marketing programs, sales materials, thought leadership, and integrated campaigns which enable our Account Management sales team & drive revenue growth. The position will be part of the North America SMB marketing team and will be based in Austin.

Required Skills:

  1. Develop & execute an integrated marketing strategy which shifts perception and drives revenue growth among SMB’s managed clients in North America.

  2. Lead all aspects of the marketing plan supporting the strategy, including ideation, project management, & execution.

  3. Create compelling marketing programs, campaigns, events, & sales enablement content to support the marketing plan.

  4. Serve as the primary liaison between GBM and SMB NA Account Management, a team of 100+ verticalized account managers servicing Facebook's medium and large sized end-clients.

  5. Develop and implement streamlined collateral and content supporting AM programs and verticals (decks, playbooks, education, events, etc.).

  6. Organize AM attendance/leadership at external events and FB-sponsored events.

  7. Develop thought leadership and speaking opportunities for key verticals & SMB NA leadership.

  8. Manage the budget, planning, & internal communications supporting the marketing plan.

  9. Analyze marketing impact and evolve programs based on relevant insights.

Minimum Qualifications:

  1. Bachelor's degree

  2. 5+ years of experience in marketing, sales or digital media

  3. Communication and project management experience

  4. Experience working with multiple cross-functional teams

  5. Experience translating concepts into programs & content

  6. Knowledge of the media landscape

Preferred Qualifications:

  1. Advertising experience

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.