Facebook Measurement Marketing Manager, LatAm in São Paulo, Brazil


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over 1.95 billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization. Facebook’s mission is to connect real people to valuable experiences, everywhere. The Global Business Marketing (GBM) team drives the marketing strategy and execution for Facebook’s business products. The Measurement & Ads Insights Marketing Team within GBM seeks an experienced Integrated Marketing Manager who is passionate about building scalable, creative and results-oriented marketing programs for marketers and the advertising industry at large within the LatAm region. In addition, the candidate will support priorities from both the Global Business Marketing and Marketing Science teams. The successful candidate will have a deep knowledge of concepts and technologies for online and offline advertising, measurement solutions and Facebook. Experience localizing global programs, working closely with sales and partner teams and deep knowledge of the similarities and differences between markets – particularly in LatAm – is critical to success. In addition, the candidate will have a proven track record of results in developing materials and programs that inspire, educate, and empower customers of all types. Excellent marketing, communication and project management skills are essential to this position. The position will cover all marketing functions – from content to communication channels to events to industry relations. The ability to influence and partner with cross-functional teams and a passion for developing lasting programs that drive business results is critical to success. The candidate will need to combine strategic-thinking with creativity to execute on high-impact, high-leverage materials and programs. This position is full-time and based in our Sao Paulo office

Required Skills:

  1. Work directly with the Global Business Marketing & Marketing Science teams and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Facebook’s Measurement solutions

  2. Develop and execute scalable marketing programs that will have high-impact in the short and long-term

  3. Be the primary leader for Measurement Marketing in region, interfacing with other cross-functional marketing teams within LatAm to create joint plans that represent Measurement across various Facebook marketing programs in region

  4. Work with global teams, local leadership and cross-functional counterpoints to ensure cohesion and scalability of global messages, drive thought leadership in region through integrated campaigns and programs to local markets

  5. Create programs and materials that generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques

  6. Develop go-to-market, events and campaign plans for a variety of initiatives and stakeholders

  7. Have a deep understanding of measurement concepts and the advertising industry at large.

Minimum Qualifications:

  1. Bachelor’s degree, MBA preferred but not necessary

  2. Minimum of 10 years experience at a media, web technology, publisher, measurement provider, agency or brand in a marketing function

  3. Expertise in measurement solutions

  4. Strong cross-functional and project management skills

  5. Outstanding analysis and communication skills (proven written communication skills)

  6. Experience working across markets/regions and empathy for differing advertiser/sales needs around the world

  7. Additional language skills are a plus, but not required

  8. Ability to translate complex concepts into simple and intuitive communications

  9. Creative flair to bring fresh ideas to product positioning and marketing campaigns

  10. Comfort with a fast-paced, always-on, start-up environment

  11. Travel expected approximately 25% of the time.

Industry: Internet