Facebook Head of News Media, Marketing in New York, New York
Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.
We're looking for an experienced media marketer who is passionate about serving vital and relevant news content to people on Facebook. You will be responsible for leading a team that markets our products and platforms to news media around the world to encourage content production on our platform, help people connect socially around news, and expose news publishers to the world's largest online audience. The right person can drive both strategy and execution, is analytical and creative, and cares deeply about making Facebook into a platform that every news publisher uses to find and engage audiences.
Develop marketing strategies and plans to drive awareness and adoption of Facebook's news offerings.
Develop core product positioning and messaging for key news products and features for news media, journalists, and consumers, considering value proposition, target audiences, competitive landscapes, and other factors.
Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans.
Create go-to-market plans, collaborating closely with cross-functional teams to determine effective launch strategy and communications sequencing.
Serve as the voice of the news industry (publishers, editors, and journalists) in internal discussions and decisions.
Understand specific needs and sensitivities of consumers and news publishers in both developed and emerging markets around the world.
Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Demonstrate thought leadership in media economics, the broader online ecosystem, and competitive landscape to develop strategic product feedback and positioning.
10+ years of experience in news media and marketing communications.
Cross-functional management skills.
Analytical and problem-solving skills.
Communication skills and communicating to journalism, technical, business, and consumer-facing audiences.
Understanding of web and mobile technologies and the news landscape both in the U.S. and internationally.
Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at 1+650-308-7837.