Facebook CPG Creative Strategist in New York, New York


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Creative Shop is a motley crew of adventurers, dreamers, idealists, entrepreneurs, misfits, designers, writers, inventors, data hackers and artists who are hungry for crafting new ideas. A crew whose mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business.

We unreservedly believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps brands tell the stories of tomorrow to the right people at the right time.

You belong in our tribe:

If you think realistic is the most common path to mediocrity.

If you are hungry to run fast, learn more, never be complacent.

If the intersection of creativity and technology is what makes your blood run fast.

If you believe data, tech and product innovation is fundamental in the creative process.

If settling for good scares you and makes you itch.

If you aren’t afraid to take what we have and make it 10x better.

If you love brilliant debates on how to build and craft better stories.

If constant change doesn’t bother you but excites you.

If you aren’t afraid to put your hand up for the seemingly impossible assignments.

If you want to work with a diverse bunch of creative misfits to tell stories that you weren’t able to tell before.

If you love thinking and building prototypes and frameworks to lead the industry to better work for our platforms.

If you can use technology as an enabler to tell stories in different ways.

If you love brands and want to help them tell stories that speak their truth in the world.

If you want to be part of a team that is leading the way in telling stories for the future.

If you want to humbly lead the industry to create the best work of your (and their) life.

If you're entrepreneurial: We’re still only 1% done at Facebook – this team is inventing new things everyday. It takes vision, tenacity, bravery and ability to execute to thrive here.

This is a full-time position located in our New York office.

Required Skills:

  1. Continually inspire our clients and the creative industry by creating or co-creating game-changing ideas that shape the future of advertising.

  2. Lead brand and business strategy discussions to uncover huge business needs and creative opportunities.

  3. Uncover brand and consumer insights from a sea of data to inform creative direction and ultimately help businesses connect with people in meaningful ways.

  4. Develop holistic Facebook solutions (including Facebook, Instagram, Messenger platforms) that drive the key business goals of our top clients.

  5. Partner with other Creative Strategists on the team, Sales partners, Product, Engineering and external agencies to make your and their ideas shine on the Facebook platform.

  6. Be a thought leader on how mobile technology is fundamentally changing consumer behavior and brand marketing.

  7. Possess a strong passion for understanding people and deep desire to uncover new consumer behavior across various industries and platforms.

Minimum Qualifications:

  1. 6+ years of experience in brand marketing/advertising. Understanding of brand marketing and media communication.

  2. Experience developing strategically grounded, insight-driven, creative applied in mobile, digital and offline mediums.

  3. Proven ability to translate data into meaningful insights that inform creative decisions.

  4. Storytelling: Able to bring an idea to life on a white board or presentation. Able to Influence C-level clients by balancing data with storytelling.

  5. Must be legally authorized to work in the US.

Preferred Qualifications:

  1. Experience with keynote, InDesign, Illustrator, Photoshop.

  2. Experience working within the CPG vertical.

  3. Previous work examples.

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.