Facebook Video Product Marketing Manager, Core Video & New Platforms in Menlo Park, California

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.

We're looking for an experienced marketer who is passionate about bringing a better video consumption experience to people on Facebook. You will be responsible for marketing products that bring video to life in new and immersive ways in News Feed, help people connect socially around video, and make Facebook video a better experience for people in emerging markets and on new platforms. You will work on all aspects of the product lifecycle — informing product strategy, go-to-market planning and execution, and adoption of video creation, consumption and sharing experiences on Facebook. The right person can drive both strategy and execution, is analytical and creative, and cares deeply about making video on Facebook a first-class experience for everyone, everywhere on every device.

Required Skills:

  1. Develop marketing strategies and plan to achieve consumer product goals.

  2. Develop core product positioning and messaging for key video products and features, considering value proposition, target audience, competitive landscape, and other factors.

  3. Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans.

  4. Create go-to-market plans, collaborating closely with product, partnerships, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption.

  5. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments.

  6. Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption.

  7. Lead and collaborate with internal and external creative teams to bring marketing campaigns, programs and assets to life across multiple channels.

  8. Understand specific needs and sensitivities of consumers and video publishers in both developed and developing markets around the world.

  9. Author and review partner-facing communication, such as blog posts and collateral.

    1. Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.

    2. Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning.

Minimum Qualifications:

  1. 5+ years of experience in marketing new products for internet/consumer tech companies.

  2. Bachelor degree

  3. International experience, particularly in emerging markets.

  4. Analytical and problem-solving skills.

  5. Communication skills and communicating to technical, business, and consumer-facing audiences.

  6. Understanding of web and mobile technologies and the consumer video landscape both in the U.S. and internationally.

  7. Cross-functional leader.

Preferred Qualifications:

  1. Management consulting and startup experience

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.