Facebook Vertical Marketing Manager (CPG, Retail, Beauty) in Menlo Park, California

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.

Facebook seeks an experienced Marketing Manager who is passionate about making CPG, Retail & Beauty marketers successful on Facebook and our family of apps and services. The successful candidate must have strong experience building, managing and executing marketing programs in a fast paced company. He or she must thrive in cross-functional teams and exhibit excellent positioning and prioritization skills. This is a full-time position and could be based in either Menlo Park, CA or New York City.

Required Skills:

  1. Lead Business Marketing for Facebook advertising and platform capabilities to CPG, Retail & Beauty clients and key sub-verticals

  2. Assist in the development of vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US CPG, Retail & Beauty segments

  3. Own and lead the execution of multi-channel campaigns coordinating with cross-functional teams including Sales, Industry, Events, Public Relations, Product Marketing, Measurement, Creative, and Insights

  4. Develop strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities

  5. Contribute to and help build the culture of Global Business Marketing @ Facebook

Minimum Qualifications:

  1. BA/BS degree

  2. Experience in CPG, Retail or Beauty marketing directly to clients, and throughout the paid and owned media ecosystem

  3. Experience in business objectives to marketing objectives translations, project management, and storytelling

  4. Experience translating and communicating product and platform information into language built for messaging channel

    1. Career experience in client service

Preferred Qualifications:

  1. 8+ years professional experience in business and/or enterprise marketing, or, 8+ years of professional experience working for a media creative agency in Communications

  2. Planner or Strategic Account Planner position with experience working on CPG, Retail or Beauty accounts

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.