Facebook Regional Product Marketing Manager, North America in Menlo Park, California


Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.


Facebook seeks an experienced Product Marketing professional with strong background in direct marketing to drive the go-to-market strategy for our DR Ads solutions. The successful candidate must have experience working with sales teams to drive product adoption in a fast paced Internet or online marketing company. He or she must thrive with cross-functional teams and exhibit critical thinking and digital marketing skills. He or she must also have experience influencing senior stakeholders in a highly matrix organization. This is a full-time position.

Required Skills:

  1. Partner with regional sales leadership, global business marketing and product marketing managers to drive adoption and revenue growth for our DR advertising solutions across the North American market

  2. Collaborate with headquarter based Product Marketing Managers to help roll out new advertising products and feature enhancements

  3. Shape internal training program to educate the North America sales force on DR advertising solutions

  4. Drive best practice implementation of DR Solutions. Track and drive toward product adoption goals

  5. Effectively communicate with sales leadership and customers to distill and surface market feedback to product teams for new and existing advertising products

  6. Identify scalable path to grow product adoption in region

  7. Partner with the Business Marketing team to develop and drive go-to-market through various channels (incl. PR, events, speaking opportunities, etc)

  8. Develop product adoption program for both internal (sales) and external (clients, agencies and Marketing Partners) audiences

Minimum Qualifications:

  1. BA/BS degree or equivalent

  2. Minimum of 7 years of experience with brand and direct response advertising across display, ad networks and/or search, with outstanding expertise in optimizing complex performance campaigns

  3. Has demonstrated product marketing experience in the web and mobile advertising and the ability to contribute at strategic and tactical levels

  4. Perspective on digital marketing, the industry & client objectives

  5. Analytical skills and ability to solve problems with data

  6. Track record of influencing behavior at variety of levels in the organization, including cross-functional managers

  7. Proven record of mentoring and leading team of high performers

  8. Customer service orientation and experience in a client facing capacity

Preferred Qualifications:

  1. Masters Degree

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.