Facebook Product Marketing Manager, Internet.org in Menlo Park, California

Intro:

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Summary:

We're hiring an experienced, entrepreneurial product marketer excited about joining our small team and building out what product marketing means for Internet.org. This role would flex across our range of product offerings, with a focus on Express Wifi, a connectivity effort that enables local entrepreneurs to resell internet access to their community. The right person has worked in growing B2C and B2B marketing teams for markets such as India, Latin America, and Africa, and has a track record of driving measurable impact aligned with business goals. The right person has a deep understanding of consumers in those markets, especially in rural areas, and has experience marketing to partners involved in offering internet to consumers, such as internet service providers. This is a full-time position based at our headquarters in Menlo Park. Travel is expected.

Required Skills:

  1. Understand the multiple players in the Internet.org ecosystem across consumers, policy makers, operators, internet service providers, and retailers.

  2. Bring partner insights to define the scope and strategy for building out B2B2C product marketing for the internet service provider audience in India, Africa, Latin America, and other markets.

  3. Leverage insights about the consumer, market, and competitive offerings to inform the product roadmap and positioning, go-to-market plans, and ROI-efficient marketing programs and channels.

  4. Apply marketing strategy best practices to establish product marketing as a thought leader, while innovating on “first ever” efforts.

  5. Establish best practices for how to drive product goals in a ROI-efficient manner across a range of low-cost marketing channels.

  6. Lead analysis and diagnosis around key opportunity areas across markets and consumer segments.

  7. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to launch global and local moments that further the product narrative.

  8. Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.

  9. Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems.

Minimum Qualifications:

  1. Bachelor's Degree

  2. 12+ years of experience in product marketing, brand management, and/or direct response marketing

  3. Experience in B2C and B2B marketing for India, Africa, or Latin America.

  4. Experience building high performing teams.

  5. Analytical and problem-solving skills.

Preferred Qualifications:

  1. Start-up experience

  2. Understanding of connectivity technologies and the industry landscape

  3. Experience working with Internet Service Providers

  4. Experience translating complex topics into simple and intuitive communications

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.