Facebook Product Marketing Manager, Facebook Groups in Menlo Park, California


Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.


We’re looking for an experienced Product Marketing Manager, passionate about online communities, to join us on the Groups product marketing team. Over 1 billion people use Facebook Groups every month to build communities and meaningful connections with others around the things they care about. Our groups product marketing team is responsible for global, end-to-end marketing of the products designed to help consumers, group admins, and businesses build and connect through these communities. You will be responsible for understanding target audiences, influencing product strategy through insights, and driving go-to-market planning and execution for product launches. The ideal candidate for this role will have prior experience working with and strong opinions on online presences for small, medium, and large business audiences. If you're analytical and creative, passionate about products and the online community space, and if you thrive in a fast-paced, entrepreneurial environment, then we’d love to meet you. This is a full-time position based at our headquarters in Menlo Park.

Required Skills:

  1. Help businesses, brands, and non-profits use Facebook Groups to build thriving online communities and champion the needs of these users to prioritize product development.

  2. Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors.

  3. Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans.

  4. Create the go-to-market plan, collaborating closely with product, partnerships, PR, and other cross-functional teams to determine effective launch strategy and communication to best drive awareness, engagement, and adoption.

  5. Plan and lead cross-functional efforts to drive successful product beta programs and launches.

  6. Author and review partner-facing communication, such as blog posts.

Minimum Qualifications:

  1. BA/BS degree

  2. 6+ years of professional experience with at least 3 years working in a product marketing or product management capacity (work closely with sales and engineering)

  3. Experience in analytic fields such as strategy consulting, brand management/online marketing, ad operations, investment banking/venture capital and/or analytics

  4. Experience working in a cross-functional capacity within a dynamic, rapidly changing environment

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.