Facebook Product Marketing Manager, Facebook Groups in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

Facebook is looking for a product marketing manager, passionate about online communities, to join us on the Groups product marketing team to build our narrative and bring community safety products to market. This role will be responsible for bringing new products to market and for delivering marketing campaigns that educate community leaders and consumers to raise awareness and drive adoption. A successful candidate must be experienced with policy and consumer marketing. This is a full-time position based at our headquarters in Menlo Park.

Required Skills:

  1. Collaborate with internal teams to build and deliver proactive narratives and integrated marketing moments around the tools we have in place to keep consumers safe and that empower admins to create supportive communities online.

  2. While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, news media, and advocates to ensure the consumer work is contextually relevant.

  3. Lead analysis and diagnosis around key opportunity areas across markets and consumer segments

  4. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments and a cohesive consumer narrative

  5. Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on safety and the products and tools we have in place to keep consumers safe and secure

  6. Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems.

Minimum Qualifications:

  1. Bachelor's Degree

  2. 7+ years of experience in product marketing, brand marketing, public affairs or public policy

  3. Experience in the internet or consumer technology industry

  4. Experience in marketing and sensitive product announcements

  5. Experience in brand work and campaign development

  6. Analytical and problem solving skills

Preferred Qualifications:

  1. MBA or MA in Public Policy

  2. Start-up experience

  3. Understanding of web and mobile technologies and the industry landscape

  4. Experience translating complex topics into simple and intuitive communications

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.