Facebook Product Marketing Manager, China Export Advertising in Menlo Park, California

Intro:

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Summary:

Facebook is seeking a Product Marketing Manager to lead our China export advertising product effort. We’re looking for someone who is passionate about mobile advertising, product development and has an extensive background working in China with Chinese advertisers or agencies. This position will be responsible for developing and executing against global launch plans to bring advertising products to market in key markets around the world. The successful candidate is data-driven, focused on the needs of key digital advertisers, and can effectively work with colleagues across the company to drive results. This is an end-to-end product marketing role including but not limited to: initiating the development of new products, defining market requirements, providing analytic proofs for product strategy internally, running product alpha and beta tests, and developing/executing go-to-market strategies and collateral for new advertising products for Chinese advertisers. This person will be responsible for building innovative products to take our export advertising business to the next level. This position is full-time and based in our main office in Menlo Park, CA.

Required Skills:

  1. Work with clients, partners, resellers, product and sales teams to understand advertiser needs and outline the requirements of the market to inform the product roadmap

  2. Aggregate, distill and prioritize product feedback from multiple sales and partnership channels

  3. Analyze product performance—evaluate and explore new strategic opportunities for revenue products

  4. Test alpha and beta products, coordinate with cross-functional team for product launch

  5. Position and launch advertising products to customers. Ensure that all product features and benefits are clearly articulated to customers and sales teams. Write communications, product documentation, and develop collateral for sales teams

Minimum Qualifications:

  1. BA/BS degree required

  2. 8+ years professional experience in a corporate environment or startup, with at least 2+ years working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)

  3. 2+ years experience in online advertising with experience with advertisers, agencies, resellers in China

  4. Understanding of the needs of digital advertisers

  5. eCommerce and digital marketing experience

  6. Quantitative analytical ability and strategic thinking

  7. Demonstrated capacity to communicate concepts

  8. Experience in a fast-paced, entrepreneurial, start-up environment and executing large-scale projects

  9. Mandarin business language fluency

Preferred Qualifications:

  1. MBA

  2. Experience working with international teams/agencies or living in China

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.