Facebook Product Marketing Manager, Camera in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


We're looking for a candidate to join the Product Marketing team for the new Facebook Camera experience, including the new camera we are testing to the left of News Feed, Stories, and Direct. The goal of the Camera team is to strengthen relationships by empowering people to capture every moment and see the world through each other’s eyes. We are developing industry-leading camera effects and capture technology to help people capture the world around them like never before. As a Product Marketing Manager on the Camera team, you will be responsible for all elements of marketing this product globally. This includes crafting the brand and product narratives, helping to define the target audience and informing product strategy with insights, go-to-market planning and execution. If you have a history of leading projects that achieve results, if you’ve got strong instincts for good products, creative and analytical chops, if you're a self-starter with a passion for technology that’s integral to consumer’s lives, and if you have a passion for helping people connect with what matters to them, then you just might be the person for the job. The successful candidate must be an experienced marketer, data-driven, and a self-starter.

Required Skills:

  1. Know the people who use the Facebook Camera and their motivations like the back of your hand

  2. Leverage quantitative and qualitative insights on people using Facebook to influence product strategy and inform go-to-market plans

  3. Plan and lead global product launches

  4. Drive awareness and adoption of the new Camera features to contextual, delightful in-product education

  5. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver integrated marketing moments

  6. Tackle problems with a solution-oriented mindset to create thoughtful recommendations and action plans for solving problems

Minimum Qualifications:

  1. BA/BS degree

  2. 5+ years of experience in Product Marketing or Product Management for internet and/or consumer technology

  3. Start-up experience is a must

  4. Experience in growth marketing

  5. Proven ability to launch campaigns in US and non-US markets

  6. Analytical and problem-solving skills

  7. An understanding of web and mobile technologies and the industry landscape

  8. Ability to deal with a face-paced, entrepreneurial, start-up environment

  9. Demonstrate an understanding of the broader Facebook ecosystem and landscape

Preferred Qualifications:

  1. Management consulting experience

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.