Facebook Product Marketing Manager, Business in Menlo Park, California


WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.

WhatsApp is seeking an exceptional individual to serve as Product Marketing Manager for our business and monetization products. If you are a leader who has demonstrated experience in business and product strategy and commercialization, has an empathy for both consumers and businesses, has a strong bias for action and rolling up your sleeves to get things done, and wants to unlock the potential of WhatsApp to serve millions of businesses, we would be excited to hear from you. In this role, you will be expected to identify key market requirements/opportunities, manage our go-to-market plans and coordinate cross-functional teams to bring great solutions to businesses and the community. You will do this in close partnership with several other functions, including Product Management, Engineering, PR, Legal, Partnerships, etc.

This is a full-time position based with the WhatsApp team at Facebook HQ in Menlo Park, California and will report to WhatsApp’s Director of Marketing.

Required Skills:

  1. Drive inbound product marketing: Be the voice of the market through industry research, competitive analysis, quantitative analysis, and structured qualitative feedback from businesses through direct engagement.

  2. Drive go-to-market strategy and execution: Test and launch new products in market through alphas/betas, product positioning and messaging, launch strategy, and scaled adoption.

  3. Lead a global cross-functional team to launch products in the market and drive product adoption

Minimum Qualifications:

  1. BA/BS degree required.

  2. 8+ years professional experience in technology or internet technology, digital marketing, product development, and/or strategy consulting.

  3. Analytical, data driven decision-maker.

  4. Leader that can work in a cross-functional capacity within a dynamic, rapidly changing environment. Demonstrated capacity to partner closely with Product Management and Engineering teams.

  5. Demonstrated capacity to communicate large-scale concepts.

  6. Experience in a fast-paced, entrepreneurial, start-up environment and executing large-scale projects.

Preferred Qualifications:

  1. MBA or other relevant advanced degree.

  2. Experience working with businesses in emerging markets.

  3. Prior experience in local, search and payments.

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.