Facebook Measurement Partnership Lead in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The Facebook platform offers advertisers unprecedented opportunities to reach and engage consumers across the globe. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct ad effectiveness and consumer research.  The Marketing Science Solutions & Partner Development team is responsible for understanding how to measure the value of marketers’ investments on Facebook. In service of this goal, the team conducts research on the Facebook advertising platform, designs methodologies and data systems to improve the ability to measure value on and off of Facebook, and forms external partnerships with measurement companies, industry bodies, and other marketing platforms. We are looking for a Measurement Partnership Lead to direct these efforts and drive measurement strategy. This person will manage current partnerships and develop new partnerships when appropriate. He or she will work cross-functionally with other Facebook teams and the partner organizations to understand measurement needs, build new measurement products, and enhance current products. The Partnership Lead can expect to assess proposed capabilities, determine prioritization, draft legal agreements, test and validate the measurement products, and take the products to market. This person will work collaboratively with internal stakeholders such as Product, Product Marketing, Quantitative Research, Engineering, Data & Audience Partnerships, Marketing Sciences, Legal, and Business Development. The ideal candidate will have a strong interest and understanding in analytics, meaningful experience with partnerships or business development, and a deep understanding of how to bring new ideas to market. This position is full-time and located at our headquarters in Menlo Park, CA.

Required Skills:

  1. Understand measurement markets, identify key partners, and build strategic partnerships that bring new ideas in media analytics and measurement to market

  2. Serve as the primary point of contact for measurement partners

  3. Develop a deep understanding of Facebook’s advertising measurement strategy

  4. Work collaboratively with internal Facebook teams on issues related to measurement partnerships

Minimum Qualifications:

  1. 5+ years of relevant working experience, including 2+ years of experience in partnership roles

  2. An understanding of advertising measurement

  3. A demonstrated ability to think strategically and bring ideas to market

  4. A demonstrated ability to clarify and summarize issues

  5. A bachelor’s degree

Preferred Qualifications:

  1. An understanding of the ad tech ecosystem

  2. A master’s degree in business or a quantitative field

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.