Facebook Integrated Media Manager, SMB in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is looking for an experienced Integrated Media Manager for its Small & Medium Business channel marketing brand team who is passionate about online advertising, building brands and driving measurable results. This individual will be responsible for planning our largest, most impactful, global SMB brand campaigns. This individual will have deep experience with Facebook advertising and other paid, owned and earned online and offline channels to drive brand, product and growth objectives.
This individual will be responsible for media planning, channel strategy and execution for our largest, regional and global business efforts across brands – Facebook, Instagram, and others.
The ideal candidate is a bold, multi-faceted and innovative media leader with a strong background in media strategy, channel operations, campaign execution, analytics and experience working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This person thinks strategically, analytically, creatively and thrives in a fast moving environment.
This position will be based in Menlo Park, CA but will require travel to key markets.
Execute against SMB Brand program plans - Drive positive brand sentiment amongst small & medium businesses through an optimal media strategy.
Build strong relationships – Be the trusted partner to our regional marketing teams.
Execute flawlessly – Ensure all plans hit milestones and achieve desired delivery, within budget.
Develop media strategy & plans – Build media strategy, channel mix and budget to achieve business goals across brand campaigns.
Collaborate and consult with cross-functional teams (Analytics, Marketing teams) and partners - Ensure alignment of regional plans to global strategy.
Launch and optimize campaigns - Drive execution across multiple online channels (Onsite, Email, Facebook Ads, Display etc.) to drive short-term and long-term results. Execution will be done directly, or through an agency.
Define measurement plan – Collaborate closely with Analytics to align on a measurement approach to achieve desired campaign objectives.
Communicate campaign results – Demonstrate impact of each campaign to stakeholder through data and insights.
Work with partners and agencies – Responsible for executing through internal and external resources.
8+ years of experience in similar roles at media, marketing or advertising firms or agencies.
Knowledge of online and offline media.
Experience in at least one digital marketing channel including email, Facebook ads, Display, Onsite Merchandising, etc.)
Proven quantitative analytical skills and ability to collaborate with analytics teams.
Knowledge of digital marketing industry, agencies and channels.
Strategic and innovative thinker with the ability to develop and manage project plans, channel strategy and budgets globally.
Cross-functional & partnership skills.
Willingness to travel (4X per year).
Willingness to flex schedule to accommodate time zone differences.
Degree in Economics, Marketing, Engineering or quantitative field.
Advanced degree in related field.
Global experience and track record.
Knowledge in SQL.
Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at 1+650-308-7837.