Facebook Instagram Business Marketing Manager in Menlo Park, California


Over 700 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


The Global Business Marketing team seeks an experienced individual to help manage the marketing of Instagram as an advertising platform. As Instagram is a highly visual platform, the marketing manager should have an understanding of design aesthetic and an interest in visual storytelling. This person should be passionate about developing insight-led marketing programs that may include large-scale events, partnerships, marketing collateral, and engaging video content. A solid understanding of digital marketing, including experience with developing digital plans and launching successful campaigns on both Facebook and Instagram as well as on other online interfaces, is a must. A successful candidate will have deep knowledge of marketing strategy across a variety of industries, the online advertising space as well as a track record of producing best-in-class campaigns. Excellent communication and project management skills are critical to success in this position. Ideally, the candidate’s experience should include working with sales leadership to understand market needs, and a demonstrated ability to work with cross-functional teams both domestically and internationally. The candidate will need to combine strategic-thinking, creativity and a hands-on approach to successfully execute on high-impact, scalable ideas, campaigns and events. This position is full-time, based in our Menlo Park office.

Required Skills:

  1. Contribute to the development of the Instagram business marketing strategy

  2. Produce innovative and creative content and marketing programs across digital and offline channels that build the Instagram Business brand

  3. Work directly with both the Instagram product and business teams as well as the Facebook global business marketing team to align strategy, programs, marketing materials, digital activations and measurement with Instagram’s advertising growth targets

  4. Develop initiatives that can be localized and used by sales teams to generate new business that inspire, educate and engage our B2B audience on ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives

  5. Translate complex concepts and insights into simple and intuitive marketing programs

  6. Develop, manage and measure strategic marketing plans that align to business needs and priorities and can scale globally

Minimum Qualifications:

  1. Bachelors degree

  2. 8+ years of experience in digital marketing, web technology, strategic consulting and/or advertising working with global brands or agencies

  3. Experience developing digital campaigns for Facebook, Instagram and other digital interfaces

  4. Cross-functional, project management, leadership skills and the ability to influence across all levels of the organization

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.