Facebook Industry Manager, Education in Menlo Park, California
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
Facebook is seeking an experienced sales and marketing leader with demonstrated success managing large business categories on a national and long-term scale. The Industry Manager will manage the Facebook monetization of the Education vertical in the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for the category. They will build and manage a strategically focused / consultative sales team, selling Facebook’s advertising solutions to large online advertisers. They’ll lead a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has demonstrated success, dealing with ambiguity, successfully manage teams and problem-solving leadership with limited oversight. Ideal candidates will have management experience in a sales environment as well as extensive experience selling cross-network online marketing solutions such as integrated sponsorships and display advertising within the industry.
Play a lead role in developing the holistic business of the Education vertical
National responsibility for architecting the strategies to build the category in both developed and undeveloped markets
Work cross-functionally with In-Market teams, Global Regions, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our vertical efforts
Consult with Product Marketing to help shape product development in support of vertical needs
Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to marketers in the vertical
Identify the winning strategies and scale the insights throughout the organization
Increase the effectiveness of the team by recognizing opportunities for new approaches
Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
Build, train and maintain a high performing sales organization with team responsibility
10+ years marketing and sales experience, 6+ years in digital media
5+ years management experience
Demonstrated experience using advertising data to craft media strategy
Education Industry Advertising/Marketing Experience
Leadership/management experience with the ability to lead cross-functional teams
Understanding of digital advertising technology and data/performance measurement trends
Experience building Direct Response advertising campaigns
Storyteller with experience communicating the benefit of marketing opportunities to brands
Experience presenting to C-Level executives with an emphasis on translating insights, product information, and data into client value
Ability to work with marketing decision makers at brands and agencies
Facebook user with knowledge of the media landscape, reseller channels and vertical markets
Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at 1+650-308-7837.