Facebook Feed Ads Platforms Product Marketing Manager in Menlo Park, California


Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.


Facebook is seeking an experienced Product Marketer or strategist who is passionate about technology, product development, advertising and revenue strategies. This person will join a small but growing team responsible for influencing product strategy through a deep understanding of customer needs and market dynamics as well as executing against global launch plans to bring products to market and drive advertiser growth. The successful candidate is both data-driven and has the ability to tune into market trends to inform product and marketing strategies, and can effectively work with colleagues across the company to drive results. This is an end-to-end product marketing role including initiating the development of new products and features, defining market requirements, building business cases for product strategies internally, running product alpha and beta tests, and developing/executing go-to-market strategies and collateral for new advertising products. The focus of this role will be on our core ad products and ad platforms in Facebook News Feed – these include Video Ads, Canvas, Carousel, Live Video and 360 Video. The role is deeply cross-functional and will require close collaboration with Brand and DR focused Product Marketing teams to shape product development based on market feedback and to take advertising products to market. This position is full-time and based in Menlo Park, CA.

Required Skills:

  1. Drive product strategy bridging short term execution and long term vision

  2. Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

  3. Analyze product performance, synthesize customer feedback and advocate improvements

  4. Quarterback go-to-market efforts globally to support product launches and scaled adoption

  5. Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation, and sales collateral

  6. Proactively identify and overcome adoption barriers

  7. Partner effectively with Product Management, Engineering, Sales, Communications and other key teams

Minimum Qualifications:

  1. BA/BS degree required

  2. 5+ years working in a product marketing or equivalent capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)

  3. Quantitative analytical ability and communication skills

  4. Experience with digital media & marketing

  5. Experience working with agencies and advertisers on marketing initiatives

  6. Detail-oriented

  7. Experience in a face-paced, entrepreneurial, start-up environment

Preferred Qualifications:

  1. MBA

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.