Facebook Content Marketing, Media Partnerships in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

Facebook is seeking an ads marketing professional to own, coordinate and execute strategic campaign plans for Facebook's slate of media partners. This person will collaborate with the relevant partner managers across the partnerships team, to identify, plan and execute on-platform marketing campaigns for major partnerships. Success in this position requires both consultative and analytical skills and the ability to thrive in a functional environment. The ideal candidate will have a track record of driving marketing objectives with experience across digital media channels with a focus on the Facebook advertising platform. The Media Partnerships team is the external arm of Facebook and works with the world’s largest and most exciting media organizations and public figures on high profile product opportunities. This position will be based at Facebook Headquarters in Menlo Park, California.

Required Skills:

  1. Act as a marketing solutions expert for the global partnerships team on ad solutions in partnership with vertical partner managers,

  2. Identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners

  3. Serve as external product consultant educating partners and agencies on product solutions and best practice

  4. Lead the setup and execution of on-platform advertising campaigns from a portfolio of partners

  5. Create marketing playbook for on-platform campaign strategy across key verticals in Entertainment & Sports

  6. Own all aspects of trafficking and troubleshooting with a sustained focus on efficiency and scalability to deliver against KPIs

  7. Perform campaign performance analysis and provide reporting to internal partners

  8. Identify optimization opportunities for improving performance against KPIs

  9. Outline and oversee measurement strategy, tracking, and results delivery

  10. Help develop creative strategies for content marketing based on performance

  11. Establish relationships with internal teams and partners, and manage XFN communication during all phases of an active campaign’s lifecycle

  12. Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts

  13. Oversee internal account operations (e.g. troubleshooting issues, account set up, etc.)

Minimum Qualifications:

  1. 4+ years of experience working directly with marketing, media, consulting, and/or companies with track record of problem solving and thought leadership

  2. Experience with digital media platforms, advertising metrics, and industry trends (brand advertising, direct response marketing, data and technology solutions, ad-tech, etc.)

  3. Experience with Excel, and analyzing datasets and delivering insights

  4. Experience with problem solving and decision making skills

  5. Experience working with cross functional teams with the ability to influence decision-making

Preferred Qualifications:

  1. Knowledge of SQL

  2. Experience as a Facebook user and knowledge of Facebook’s ad products

  3. Experience working within Media category (Entertainment, Sports, News)

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.