Facebook Consumer Product Marketing Manager, Facebook Product Education Program in Menlo Park, California

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.

We're looking for an entrepreneurial performance marketer who's passionate about developing a new global product education marketing program as part of our nimble team. The right person takes a data-driven approach and is strategic, innovative, and tactical. You'll be responsible for understanding and analyzing the target consumer, setting the strategy for what and how to educate consumers, and executing on those plans through a range of in-product marketing campaigns. If you've got the analytical chops, if you're a self-starter with a passion for product and consumers, and if you have a history of driving results, then you just might be the person for the job.

This is a full-time position based at our headquarters in Menlo Park.

Required Skills:

  1. Craft a compelling picture of the people using your products with quantitative insights, qualitative insights, and audience segmentation.

  2. Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing.

  3. Own the positioning, messaging, creative assets, and strategies that drive our sentiment metrics, including providing clear guidance to creative teams in the development of creative to optimize and improve campaign performance

  4. Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels, keeping schedules, budgets, and reports.

  5. Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems and translate them into easy-to-grasp concepts.

Minimum Qualifications:

  1. 8+ years of performance marketing experience in the consumer internet and/or technology industry

  2. Analytical and problem-solving skills

  3. Experience partnering with and influencing cross-functional teams

  4. Demonstrated skills on both strategic and tactical levels

    1. Proven project management skills

    2. Demonstrated communication skills

Preferred Qualifications:

  1. BA/BS degree with MBA

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.